Course curriculum

    1. How it Works

    2. Tools & Their Uses

    3. Beyond the Hype

    1. Creating Content

    2. SEO & GEO

    3. Social Media

    4. Email

    5. Digital Advertising

    1. How to Write Prompts

    2. How to Build Workflows

    1. Spotting 'Hallucinations'

    2. Staying True to Your Brand

    1. Who Owns What?

    2. The GDPR / Privacy Question

    3. What You Can & Can't Do

    1. Agentic AI

    2. Setting Company AI Guidelines

About this course

  • £1,250.00
  • 17 lessons
  • Course begins in Q1 2027

What's included:

  • Confidence to use AI tools effectively, responsibly and in line with your brand standards

  • Text length of individual points can be shorter or longer depending on your needs

  • Full training materials for ongoing reference

  • A prompt library for hotel marketing - ready-to-use templates for common tasks

Bonus material

The course additionally provides:

  • AI Skills Pre & Post-Assessment Report

    Benchmarking your team's knowledge and confidence before training. Plus a post-workshop skills re-assessment to measure your progress 1-2 months after training.

  • Tools & Resources List

    A tailored list of recommended tools and resources, providing your team with everything they need to continue learning, develop their skills and stay up to date after the training.

  • AI Guidelines Template

    A customisable AI guidelines template to help you establish clear internal AI usage policies, promote consistency across your team and encourage the responsible use of AI.

Discover your potential, starting today

Enroll today

Tutor

Tutor Sam Weston

Sam heads up AI & Marketing at 80 DAYS and has spent 20+ years knee-deep in hospitality. A regular speaker at industry events, he's delivered AI training for The Leading Hotels of the World, LUX* Resorts and many more, sits on the AI Hospitality Alliance committee, guest lectures at Edinburgh and Heriot-Watt universities and founded Hotel Speak.