Course curriculum

    1. How it Works

    2. Tools & Their Uses

    3. Beyond the Hype

    1. Creating Content

    2. SEO & GEO

    3. Social Media

    4. Email

    5. Digital Advertising

    1. How to Write Prompts

    2. How to Build Workflows

    1. Spotting 'Hallucinations'

    2. Staying True to Your Brand

    1. Who Owns What?

    2. The GDPR / Privacy Question

    3. What You Can & Can't Do

    1. Agentic AI

    2. Setting Company AI Guidelines

About this course

  • £1,250.00
  • 17 lessons
  • Course begins October 2026

What's included:

  • AI Skills Assessment Report - benchmarking your team's knowledge and confidence before training

  • Confidence to use AI tools effectively, responsibly and in line with your brand standards

  • Text length of individual points can be shorter or longer depending on your needs

  • Full training materials for ongoing reference

  • A customisable AI guidelines template for establishing your internal AI usage policies

  • A prompt library for hotel marketing - ready-to-use templates for common tasks

  • A recommended tools and resources list, supporting continued learning

  • A post-workshop skills re-assessment to measure your progress 1 - 2 months after training

Discover your potential, starting today

Enroll today