Course curriculum

    1. How it Works

    2. Tools & Their Uses

    3. Beyond the Hype

    1. Creating Content

    2. SEO & GEO

    3. Social Media

    4. Email

    5. Digital Advertising

    1. How to Write Prompts

    2. How to Build Workflows

    1. Spotting 'Hallucinations'

    2. Staying True to Your Brand

    1. Who Owns What?

    2. The GDPR / Privacy Question

    3. What You Can & Can't Do

    1. Agentic AI

    2. Setting Company AI Guidelines

About this course

  • £1,250.00
  • 17 lessons
  • Edinburgh City Centre
  • 24 September, 2026
  • Tea, Coffee & Lunch Provided

What you walk away with

  • AI Skills Assessment Report - benchmarking your team's knowledge and confidence before training

  • Confidence to use AI tools effectively, responsibly and in line with your brand standards

  • The full workshop slide deck for ongoing reference

  • A customisable AI guidelines template for establishing your internal AI usage policies

  • A prompt library for hotel marketing - ready-to-use templates for common tasks

  • A recommended tools and resources list, supporting continued learning

  • A post-workshop skills re-assessment to measure your progress 1 - 2 months after training