Digital Marketing Masterclass
An in-person masterclass of the full digital marketing landscape, starting with the core fundamentals, all the way to advanced practical tips. Join us in Edinburgh, September 22nd - 23rd 2026.
The Digital Ecosystem
The Hospitality Context
Translating Your Strategy to Digital
Getting Familiar
Technical Best Practice
Making Scroll-Stopping Creative
Setting Up: A Practical Task
Measuring Success
Why SEO Still Matters
The Fundamentals
On Page vs. Off Page
SEO vs. GEO
When To Pay To Rank
Working With Google
Cost-Effective Practices
Applying Good SEO Practice