Course curriculum

    1. The Digital Ecosystem

    2. The Hospitality Context

    3. Translating Your Strategy to Digital

    1. Getting Familiar

    2. Technical Best Practice

    3. Making Scroll-Stopping Creative

    4. Setting Up: A Practical Task

    5. Measuring Success

    1. Why SEO Still Matters

    2. The Fundamentals

    3. On Page vs. Off Page

    4. SEO vs. GEO

    1. When To Pay To Rank

    2. Working With Google

    3. Cost-Effective Practices

    4. Applying Good SEO Practice

About this course

  • £1,950.00
  • Course begins in Q1 2027

What you walk away with

  • A comprehensive understanding of the key digital marketing disciplines - tailored to hospitality

  • Practical frameworks you can apply to your hotel's marketing immediately

  • A graduation certificate

More About The Masterclass

  • Subject Matter Experts

    Speak directly with the people shaping hospitality's digital marketing today.

  • Networking with Peers

    Connect with like-minded hoteliers throughout the course.

  • Hands-on Learning

    Quick, practical tasks and feedback from tutors who work in the field day-to-day.

Tutors

Tutor Kirsty MacDonald

Kirsty is a social strategist with a passion for all things paid. Over the past 7 years, she’s worked on strategic social campaigns for some of the world’s biggest hotel brands, blending creativity with data to turn scrolls into stays. As the lead tutor for our Paid Social module, she’s here to help you make every click count.

Tutor Douglas Guthrie

Dougie has over nine years of experience specialising in high-performing digital strategies for luxury hotel and hospitality brands. Proven track record in orchestrating multi-channel campaigns across Google Search, Meta, and programmatic networks to maximise direct bookings, drive revenue growth, and ensure brand messaging always clicks - no pun intended - while navigating the evolving landscape of AI-driven search and automated performance marketing.

Tutor Lily Johnston

Lily is a paid media specialist with a passion for all things digital. With a background in hospitality and travel, she specialises in paid search, paid social and metasearch, helping clients get the most from their campaigns. A strategic and analytical thinker, Lily enjoys digging into the detail to find opportunities to improve performance.

Discover your potential, starting today

Enroll today