• Photography

    Inspiration & Art Direction | Composition & Lighting | Focus, Exposure & Night

  • Video

    Planning & Storyboards | Art Direction & Filming | Editing & Soundtracks | Graphics, Text & Trends

  • Copywriting

    Tone of Voice & Vocabulary | Headlines & Storytelling | Pace, Rhythm & Long-form | Calls to Action & Editing

Course curriculum

    1. Section 1: Finding Inspiration & Art Direction

    2. Section 2: Rules of Composition

    3. Section 3: Lighting Techniques

    4. Section 4: Angles & Cropping

    5. Section 5: Creativity

    1. Section 1: Video for Social Media

    2. Section 2: Planning & Production

    3. Section 3: Filming Techniques

    4. Section 4: Editing & Soundtracks

    5. Section 5: What Success Looks Like

    1. Section 1: Types & Purposes

    2. Section 2: Vocabulary & Tone of Voice

    3. Section 3: Short Storytelling

    4. Section 4: Bending The Rules

    5. Section 5: Perfecting Your Copy

About this course

  • £1,750.00
  • 15 lessons
  • Course begins in Q1 2027

What's included:

  • Practical skills in photography, video and copywriting for social media applicable to your own hotel

  • Access to pre-recorded video lessons and module handbooks for self-paced learning

  • Weekly live video classes with your tutor - interactive, collaborative, with open Q&A

  • Practical tasks each week with personalised grading and expert feedback

  • Student quizzes to benchmark your progress and track improvement

  • Access to a student community and module discussion spaces to share ideas and learn from peers

  • A graduation certificate

Hotel Social Student Photography

Tutors

Tutor Tom Smee

Tom is one of our resident word nerds. A creative all-rounder by trade, but a writer at heart - over the last 8 years Tom has written social media copy for a wide range of industries including Scotch whisky, the public service, and even the Disney-ABC television conglomerate. His next challenge? Teaching you how to write 5-star copy.

Tutor Sophia Slater

Sophia brings a mix of creative thinking, hands-on social experience and a serious love of content to the team. With a background in graphic design, she’s worked across a colourful mix of brands and industries, from automotive and hospitality to vegan food and sustainability. Alongside managing platforms for major brands, Sophia has built her own platforms to over 55k followers, and she’s never afraid to test new platform updates or go above and beyond to get the perfect shot.

Discover your potential, starting today

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